Understanding SEO - What Is SEO?

SEO (Search Engine Optimization) is an online marketing strategy that aims to display your website on the first page of search results for your chosen keywords.

Using the right strategy can improve your business, but if wrong, your business will not be found in search engines.

For example, for a ‘flower shop’ business, if you want to be on the first page when people search for the word ‘flower shop’ in search engines (such as Google, Yahoo, or Bing), the business must use SEO.

The problem is, space on the first page of search results (Search Engine Result Page – SERP) is limited. There are approximately 10 places. Whereas every business owner wants their business to be on page 1 of search results. Here is the part of implementing SEO strategies.

That need to be considered in SEO

In the application of SEO and to understand the understanding of SEO, there are several things that need to be considered:

1. Competition

The more (the number of) businesses that want to be on the first page, the higher the competition.

If the number of searchers (you can research using keyword planner) is increasing, usually the competition is higher.

When competition is highly valued, the SEO strategy needed is increasingly complex (and will require higher expertise and costs)

2. The website

Website memiliki peranan penting dalam SEO. Dalam pembuatan website, anda perlu membuat website yang Search Engine Friendly (SEF).

Kami sangat memperhatikan hal ini untuk setiap client kami karena kami mengerti betapa penting untuk website dapat dengan mudah di temukan di mesin pencari.

3. SEO Strategy

Many say that they understand about how to apply SEO strategies. But you need to know, many are using illegal methods to make their goals achieved.

Those who misuse the notion of SEO, using this illegal strategy are also called Black-Hat-SEO.

You MUST apply White-Hat-SEO. You can learn from a variety of trusted sources such as from Distilled, Moz, etc., or use the services of trusted professionals.

fyi, White-hat-SEO is not difficult but does require more time. But the results will be better than those who use Black-Hat or Gray-Hat in the future.

Write by IMSKAA.